For most of my career, I was hired to do one thing. It rarely stayed one thing.

• I was hired to write candidate profiles for an executive search firm. I ended up rebuilding the website, owning the ATS, managing the office, and fixing the systems behind the business.

• I was hired to manage a website. The role grew to include all of marketing, operations, vendors, technology, facilities, and even acquisition integration.

• I was asked to help project manage a one-time event. It became an annual executive summit with its own marketing strategy, registration system, and business development tools.

For years, I joked that if anyone asked what my job description was, the most accurate answer was “all the things.”

Eventually, I realized the pattern wasn't accidental. The work I am best at is usually the work that doesn’t fit neatly into anyone else's job description — it’s usually the thing everyone agreed needed to happen, but no one quite knew what to do with next. So I decided to build a business around it.

I created Knox, Etc.

Knox is me, and the comma is intentional: there's always something else. Etc. sits in gray because it's the part that's harder to define upfront. It changes depending on the business, the problem, and what we discover along the way.

Sometimes the etc. is a website or a brand. Sometimes it's a CRM, an event, a workflow, a launch, or a project that's been sitting on the list for six months. Sometimes we don't know what the etc. is until we start asking questions.

That's the point.

You say, “We really need to…”
I figure out everything that comes after it.